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How you handle email replies matters for great customer experiences
If your reply-to handling is automated, you might be missing an opportunity
Ryan Phelan on April 16, 2021 at 11:21 am
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Have you looked at your email replies lately?
I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean.
You might have a reply-to handling system set up through your ESP to process those automatically, but maybe it’s time to rethink how you manage this process.