EASTON â Roughly $3,000 worth of gift cards have been sold and 42 small businesses have signed onto the Easton Economic Developmentâs âDowntown Easton Cardâ program launched last week â the first initial success from the EEDCâs new playbook as it leads the charge for economic development after the near-dissolution of Discover Easton.
The e-cards are purchased online for $25, $50, or a custom amount at the EEDCâs website, and are sent via email or text to customers. The gift card can be used at retail stores like Levityâs of Easton or restaurants like Out of The Fire.
The program is the first big idea from Jeff Lankford, the downtown development director. He left a top position at Discover Easton and joined the EEDC last month, and quickly put together a downtown economic development team.