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Off-licences lobbied to get earlier minimum unit pricing Coalition aims to introduce new pricing laws in January despite concerns it may fuel the cross-border alcohol trade 9th May, 2021 Evelyn Jones, a director of the National Off-Licence Association (Noffla), wrote to Stephen Donnelly in October and played down concerns about cross- border shopping Off-licences lobbied the Department of Health to push forward with minimum unit pricing (MUP) without waiting for alignment with Northern Ireland in an effort to stop supermarkets offering discounts on alcohol sales. The government last week announced that MUP would come into effect from January despite concerns that it would lead to an increase in cross-border shopping if alcohol was significantly cheaper in the North.

Evelyn jonesDepartment of healthNational offLicence association nofflaNorthern irelandNational off licence associationஈவ்லின் ஜோன்ஸ்துறை ஆஃப் ஆரோக்கியம்தேசிய ஆஃப்வடக்கு ஐயர்ல்யாஂட்தேசிய ஆஃப் உரிமம் சங்கம்