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  CORE (Community Organized Relief Effort) Launches it’s Time Los Angeles, a Vaccine Awareness Campaign to Aid its Vaccine Distribution Efforts By Special to the Sentinel Published May 6, 2021 Continuing their efforts to proactively address inequity in COVID-19 vaccine distribution and eliminate barriers to reaching the city’s most vulnerable populations, CORE (Community Organized Relief Effort) has formed a coalition of strategists and community leaders to launch a vaccination awareness and acceptance campaign aimed at reaching Los Angeles’s hardest hit communities, including Latino, Black and Asian American and Pacific Islander populations. The initiative, IT’S TIME LOS ANGELES, is a multiplatform campaign built by LA-based multicultural marketing firm AEM (American Entertainment Marketing) that aims to increase the rate of vaccinations for the city’s most vulnerable and hard-to-reach communities.

Republic ofUnited statesIvette rodriguezLos angelesDannyj bakewellConnie chung joeAnn leeAngelica salasAfrican american communityCommunity organized relief effortAsian americanPacific islanderAmerican entertainment marketingPresident ivetteBakewell mediaLos angeles sentinel