Zetu Damane, Thibedi Meso join through-the-line advertising agency Think Creative Africa
Zetu Damane, Thibedi Meso join through-the-line advertising agency Think Creative Africa
4 Aug 2021Save | Email | Print | PDF Issued by: Think Creative Africa
Award-winning through-the-line agency Think Creative Africa welcomes Zetu Damane and Thibedi Meso as chief strategy officer and executive creative director, respectively. The agency has been on a winning trajectory in the past year - which has seen it partnering with VMLYR to win the Vodacom account and, more recently, winning the Inspired Education Group account (Reddam House and Reddford House schools). Some of the brands under their belt include Multichoice, AMKA, Gautrain and Jack Ma Foundation.
GOMYCODE: The Tunisian startup upskilling Africa s youth
Unemployment has long been a concern for governments across the Middle East and North Africa (Mena) region, which suffers from the world’s highest rate of youth unemployment. The curriculum in many countries is outdated and fails to prepare students for a labour market that increasingly relies on digital and technical capabilities. According to the World Economic Forum, digitisation and technology integration will change 42 per cent of core employment skills by 2022, a shift that some education technology (edtech) startups are looking to address.
As communication, training, and learning moved primarily online during last year s lockdown, Mena’s edtech scene, like its e-commerce market, saw positive growth in both adoption and investment. The period opened the door for investors to back the region’s leading edtech startups such as Saudi Arabia-based Noon Academy and Lebanon-based Ostaz which was acquired by Global priv
Nuovi passi avanti nelle tecnologie per la didattica a distanza. Inspired Education Group - gruppo a livello mondiale nell’istruzione premium e che forma più di 50.000 studenti in 70 scuole su cinque continenti - ha annunciato di avere concluso con successo l’acquisizione di Wey Education pioniera dell’educazione online sin dal 2007 e a cui fa capo InterHigh, uno dei brand di Wey Education. L’acquisizione di Inspired "rappresenta un’importante opportunità per gli studenti di InterHigh di accedere all’esperienza ed eccellenza accademica di Inspired che opera in 5 continenti", sottolinea la società. Gli studenti di InterHigh beneficeranno infatti della competenza degli insegnanti di Inspired la cui "filosofia educativa" e l’ampio spettro di attività formative" sono pensate per "migliorare l’apprendimento", portando ogni anno a eccellenti risultati agli esami di ogni grado: uno s
Inspired acquires Ostaz, formerly known as Synkers
Audrey Nakad, co-founder and CEO of Ostaz
Global private school provider Inspired Education Group, has acquired Ostaz, formerly known as Synkers, an online tutoring platform founded in Lebanon in 2017 by Audrey Nakad and Zeina Sultan.
Ostaz connects students with qualified private tutors to help them complete their learning goals and support them throughout their academic journey starting from school to official exams. The acquisition will help Ostaz expand its offering into new markets.
“We are excited that Inspired is now our partner and will invest in the future of Ostaz,” said Nakad. “We believe that our partnership will enable Ostaz to grow its presence across the globe, bringing high-quality and personalised online and offline private tutoring to students from New York to Riyadh. If anything, the Covid-19 pandemic has catalysed the need for services like Ostaz and we see a burgeoning market and great demand for our of
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