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Pressure from outside and within
Experts agree that calls for boycotts generally have very limited impact on companies sales and profits. In general boycotts are not very effective, said Maurice Schweitzer, business professor at the University of Pennsylvania. At the end of the day, most people do what s most convenient and the best price.
But experts note that companies may respond to pressure, even if there s only limited impact on their finances.
These organizations are sensitive to their public relations, said Schweitzer. They don t want to lose even a handful of customers for something that has nothing to do with their business.
Georgia-based companies face boycott calls over voting bill
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Georgia-based companies face boycott calls over voting bill
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