As pandemic restrictions ease, businesses hope customers will flood back, spurring a surge in summer hiring. But while there’s optimism better days are ahead, not everyone is certain a wave of employment is about to wash over the economy.
Harry Rosen, the luxury men s wear company, launches various multi-brand men s grooming products to meet consumer demands. However, the brand will not be launching its own curated line of personal care products.
To ensure the company does not dilute the brand with personal care products, it added an e-commerce offering to its site, selling already popular brands. Available through the Toronto-based men s label website is Schaf, Wise, Tom Ford, Ermenegildo Zegna, Bon Parfumer, Cree, Killian, and more.
Due to the brand versatility, Harry Rosen is selling over 400 products on its site through its brand partnerships, 25% of which are Canada-based. The multi-brand platform was inspired by what our customers told us they want and need, as Ian Rosen, EVP of Digital and Strategy, explains.
Sneakers and beard oil: Luxury retailer Harry Rosen s bespoke fix for pandemic woes
by Brett Bundale, The Canadian Press
Posted May 23, 2021 10:00 am EDT
Last Updated May 23, 2021 at 10:14 am EDT
At one point during the pandemic, luxury menswear retailer Harry Rosen Inc. – purveyor of some of the world’s top designer labels – couldn’t keep a tracksuit in stock.
The store known for dressing Canada’s most prominent elite in tailored suits saw that same clientele reaching for – or clicking on – its athletic wear and sneakers.
“Harry Rosen is not just about suits,” says Ian Rosen, executive vice-president of digital and strategy and grandson of the retailer’s eponymous founder.
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