The COVID-19 pandemic has ravaged the live events industry, and electronic music is far from unscathed. According to the latest IMS Business Report, electronic-focused festivals and clubs were under threat of losing as much as 75% of their income, or around $3.3 billion (£2.5 billion), by the end of 2020.
In the wake of this catastrophe, artists have been scrambling to find digital revenue streams that feel just as intimate and whose revenue impact is just as direct as in-person shows. To put it bluntly, the dominant platforms for music discovery and social media have fallen short for the majority of working artists today.