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What an Amazon Breakup Would Look Like and Why It s a Win for Brands

Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It s difficult to imagine life without Amazon as we know it. But with ongoing antitrust probes by Congress, there s a real possibility that Amazon s e-commerce dominance may soon end. Let s examine what a breakup of Amazon could look like and why it s likely a win for brand marketers.

2021 Will Bring Big Changes to Amazon and Its Sellers

Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. As we look ahead into 2021 and beyond, here is what will take place in the Amazon e-commerce ecosystem that every brand needs to know.

How Challenger Brands Can Find Their Niche And Win On Amazon

How Challenger Brands Can Find Their Niche And Win On Amazon
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