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Why Is TikTok So Popular? Why the Social Network Is Unique
A Brief Recap of TikTok
TikTok has over one billion active users across the world, and that number continues to grow. If you’re currently out of the loop, this amount of use seems staggering, but there are very good reasons why so many teens are still addicted to the app.
In early 2020, we explored why TikTok had so many devoted users. However, in light of its rapid and sustained growth, we wanted to explore what the app does that causes users to spend hours or even days scrolling through the TikTok feed.