THE KEABABIES STORY: Founders Jane Neo & Ivan Ong s Purpose Of Inspiring Parents To Build Stronger Parent-Child Bonds By IBT Contributor Jane Neo & Ivan Ong Photo: Jane Neo We want to empower parents to view parenthood as an adventure, and inspire them to build stronger parent-child bonds.
In 2017, Jane Neo and her husband, Ivan Ong were new parents trying to figure out their new life as first-time parents.
Having experienced one pregnancy after another in a relatively short time – plus an unexpected accident that left Ivan bedridden for three months, Jane realized how crucial it was to have a solid support system.
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Courtesy of Keababies
Ivan Ong, owner of KeaBabies, earned $20 million in sales in 2020.
He shared his experiences selling on platforms, including Amazon, Walmart, Target, and Kroger.
There s millions of dollars to be made as a third-party seller on online marketplaces run by Amazon, Walmart, and Target.
Just ask Ivan Ong, whose international KeaBabies business offers maternity and baby-care products and generated around $20 million in sales last year. KeaBabies products are also featured on third-party marketplaces like Kroger and Macy s.
The brand, founded by Ong and his wife Jane Neo in Singapore in 2016, additionally utilizes Shopify, wholesaling website Faire, along with plenty of advertisements on Google, Facebook, Instagram, Youtube, to drive sales from its own website. Ong credited the company s multi-pronged customer acquisition strategy to wanting to be present wherever customers are.