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Literary Press Group of Canada ads
Ramp Communication’s ads for the Literary Press Group of Canada highlight Canada’s indie publishing scene with the help of origami.
Responses by Tina Fernandez, VP strategy, and David Brouitt, creative director, Ramp Communications
Background: The objective of the campaign was to showcase Canada’s independent publishers and promote the work of Canadian authors. Literary Press Group of Canada (LPG) wanted to celebrate undiscovered talent. While this was a general awareness campaign, the ads directed readers to a landing page where they could learn more about Canada’s independent publishers and purchase books online, so it was beneficial to run the campaign in time for holiday gift giving, particularly now as the desire to “shop local” gathers momentum.