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Executive Editor Catalina began closely tracking the impact of buying behavior at grocery and drug stores across the country last year. A year after COVID-19 paralyzed the nation, shoppers are still buying a lot of face masks, hand sanitizer and household cleaner, and demand in those categories shows no signs of easing. That s the major revelation from shopper intelligence leader Catalina, which began closely tracking the impact of buying behavior at grocery and drug stores across the country last year. “We’ve painstakingly categorized shoppers into hundreds of customized audience segments on an anonymized basis in recent years. Knowing the type of products and brands they are likely to put into their carts allows us to tailor highly effective marketing messages and promotions, and deliver them across the most efficient media channels to trigger purchases,” said Catalina CMO Marta Cyhan. “Doing so in the midst of a pandemic when shopper behavior h

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