Is used digital signage worth it?
With many retailers going under due to COVID-19, they have had to sell their digital signage equipment. With all this used signage on the market, it raises an important question: is buying used digital signage worth it? Bill Woodard, director of merchandizing at Almo Professional A/V, shares his insights into this topic.
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Prior to COVID-19 brick and mortar retailers had to be lean to compete with online only retailers. However, many retailers simply couldn t keep up and went out of business due to the increased competition. COVID-19 has made it even more difficult for retailers to function.