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United Kingdom-based vegan meal subscription service Vibrant Vegan is seeking a meat-loving Brit to become a Vegan Curious Coordinator for three months. The chosen applicant will receive a salary of £50,000 (approximately $68,000) for the time period in addition to unlimited vegan meals provided by Vibrant Vegan. During the three-month period, the chosen applicant will be contractually obligated to eschew all animal-derived foods, test new products from a “carnivore” perspective, and share their plant-based journey with other meat eaters on social media. At the end of the three-month period, the Vegan Curious Coordinator will receive a contract wherein they can pledge to go vegan for the remainder of 2021 in exchange for a lifetime supply of meals from Vibrant Vegan the value of which is approximately £100,000 ($135,00).
If you’re a life-long meat-eater looking for a little extra motivation to try going plant-based this year, how does receiving a check for approximately $68,000 sound? Vibrant Vegan, a UK based vegan meal subscription service, just announced their challenge for a “vegan-curious” meat-eater willing to give up their “bangers and mash” for unlimited vegan meals by the company. For three months, the chosen applicant will share their journey on social media, testing new vegan products as a “carnivore liason,” and if successful, will receive £50,000 pounds, the equivalent of $68,000.
Vibrant Vegan is Offering One Meat-Eater $68,000 to Go Vegan
Iain Burke-Hamilton, the founder of Vibrant Vegan, explains how the company designed its challenge in hopes of destigmatizing misconceptions around plant-based eating, saying, “There was a time when being vegan was an all or nothing lifestyle choice; vegan food options were considered lesser than their meat-based counterparts. As w