New Nivea® bio-based jars for the cosmetics mass market
5 July 2021
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Beiersdorf has launched packaging made from certified renewable tall oil in a step that is described as a first for the cosmetics mass market.
Jars for day and night creams in the NIVEA® Naturally Good face care range are packaged in jars with the same look and feel as virgin plastic, but with 41g less virgin plastic per jar, equating to a reduction of 266 tons of fossil-based virgin plastic per year, according to Beiersdorf.
The packaging is based on the principle of mass balancing, in accordance with the International Sustainability & Carbon Certification scheme. The raw material base for the renewable plastic is certified renewable tall oil, which is a âsecond generationâ feedstock and by-product of the forestry industry. It replaces crude oil, and in line with the mass balance approach, is integrated seamlessly into the manufacturing process â without the need to establish a separ
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