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Coupang holds customer experience story contest
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Air Busan cabin crew to wear goggles on domestic flights
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Electronic appliances and at-home spa products enjoy sales surge as pandemic worsens
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With year-end parties canceled, alcohol industry targets home drinkers
Brands alter strategy as third wave of coronavirus kills on-premise sales |
A shopper checks out the alcoholic drinks aisle at a supermarket in Seoul. (Yonhap)
Alcohol companies are eyeing home drinkers rather than bar goers during the first pandemic year-end season as a third wave of the COVID-19 outbreak threatens hospitality businesses across South Korea.
In a more normal setting, restaurants and bars would be packed with group dinner reservations as the year draws to a close. But not this year, with venues being forced to close after 9 p.m. in Seoul and surrounding areas under strict social distancing rules.
Online gift-giving catches on amid COVID-19 woes
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