(5 August 2021)
Dubai’s Roads and Transport Authority (RTA) has granted the naming rights of two metro stations, namely Al Rashdiya and Al Jaffliya, to Landmark Group.
The agreement signed to this effect entitles this local group’s two leading retail brands in the region: Max Fashion and Centrepoint, to benefit from significant advertising assets and achieve huge brands exposure at some of Dubai’s key destinations.
This strategic partnership will not only allow brands maximum reach for this leading retail group in the region but will also deliver unforeseen conversion results, through high-impact, high-tech and interactive digital experiences, resulting in optimal engagement rates and in consequence, high revenue opportunities.
Landmark gets naming rights for two Dubai metro stations
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Dubai renames Rashidiya, Jafiliya metro stations
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Emirates News Agency - RTA grants Landmark Group naming rights of two metro stations
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RTA Grants Landmark Group Naming Rights Of Two Metro Stations
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