With things looking more optimistic for a return to in-person interactions in 2021, it’s natural to wonder what will happen with large gatherings and events. Companies were forced to move online in 2020, which disrupted their existing in-person event marketing strategies. It might be difficult to imagine “returning to normal” at this time, but plenty of people are ready to get out of their houses and do something different.
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Waterloo Sparkling Water Announces Significant New Distribution
April 26, 2021 GMT
AUSTIN, Texas, April 26, 2021 /PRNewswire/ Waterloo Sparkling Water, based in Austin and known for its refreshing fruit-inspired flavored sparkling waters, is building on the brand’s exceptional growth over the past year with retailer distribution gains associated with the category’s spring resets. Expanding across multiple channels of trade including Grocery, Mass, Club, Drug and Ecommerce platforms, Waterloo is adding new retailer distribution totaling 3,000 doors and major market coverage, making the brand more accessible to its growing fan base, and is increasing investment in marketing to drive continued growth.
March 9, 2021
Jeff Snyder is the founder and chief inspiration officer at Inspira Marketing Group, a brand experience agency headquartered in Norwalk, Conn., and New York City.
Before the pandemic, brands were investing in the consumer experience more than ever. Pop-up shops, interactive ads and more helped brands deepen their connections with customers, which is critical because nearly three out of four consumers believe real-life connection is essential to companies’ success. But it all came to a halt with the pandemic’s limitations on in-person gatherings.
When quarantine and social distancing restrictions became the new normal, the events industry faced two choices: adapt or sink. Industry professionals quickly traded in-person events for digital experiences, such as virtual workouts and online cooking classes, that provided attendees with entertainment and community during a time of separation.