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What you need to know: Among Ms Njathi’s proudest moments in life is her recently co-authored book chapter with Dr Nicole Lee. The chapter has valuable influencer marketing insights that would influence marketing strategies adapted by stakeholders across Africa. Thank you for reading Nation.Africa When Anne Njathi left Kenya for the United States of America two years ago, the now PhD student knew exactly what she wanted to achieve. Many thought that it was absurd for her to leave a well-paying job as a Marketing and Customer Experience Director (MCED) at a renewable energy company to become a student.

United statesSouth africaAnne njathiNicole leeJoe bidenKamiu primary school in manyatta constituencyDaystar universityInstitute of marketingNc state graduate student associationTeresa girls schoolTeaching effectiveness committeeCarolina state universityResearch perspectives on social media influencersCultural communication at north carolina state universityStudent research paper in fintechAssociation conference atlanta