Fridge Raiders taps into snacking growth with new launches Print
17th May 2021
Meat snacking brand Fridge Raiders has expanded its Chicken Bites range with three new products, in response to “changing snacking habits”.
The new launches consist of Chicken & Dip (80g; £1.29), available in Roast Chicken with Sweet Chilli Dip and Southern Fried Chicken with BBQ Dip flavours, Roast Chicken Grazing Tub (185g; £2.29) and an Adult multi-pack (4x45g; £2.49), consisting of two Roast Chicken Bites, one Southern Style Chicken Bites and one 45g Katsu Chicken Bites packs.
The brand said the pandemic has “dramatically” changed the way consumers snack, with most snacking occasions happening at home.
11th May 2021
Kerry Foods-owned brand Fridge Raiders has announced a significant expansion of its Chicken Bites range.
The launch sees Fridge Raiders add three new SKUs to its meat-snacking offering, including a new product, Chicken & Dip, and two new packaging formats – a Grazing Tub and an Adult Multipack. The new products will be available from this week with further roll out later this month.
The brand stated that it was responding to changing snacking habits, branching out into new formats to help retailers capitalise on the interest in meat snacks and offer consumers more at-home and on-the-go options.
The new Chicken & Dip product (RRP: £1.29) combines its Chicken Bites with a dip. The on-the-go and at-home format is available in two options – Roast Chicken with Sweet Chilli Dip and Southern Fried Chicken with BBQ Dip.
MORRISONS’ The Best Vegetable Tempura Nests have been crowned the best veggie canapé for Christmas in a blind TV taste test. The £4 vegan canapé beat offerings from Waitrose and Asda on last night’s episode of ITV’s How to Spend It Well at Christmas with Philip Schofield. The product was praised by key workers who said they assumed it was the most expensive of the three, when that spot in fact went to Waitrose’s Vegan Mini Beet Wellingtons. The Best Vegetable Tempura Nests with Sweet Chilli Dip are a vegan canapé that everyone will enjoy this Christmas. Ribbons of onions, carrots, pepper have been seasoned with coriander and coated in crisp tempura batter ready to pop in the oven and serve with the included dip.