Now, Biriyani and hotel experience comes to your dining table
Maggi fried with bhurji, caramelised onion and sausages may be Indrajit Ghosh’s go-to meal for a midnight craving, but he appreciates a good biryani.
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One of the first such services is the Mehfil-e-Behrouz a special dining out substitute for celebrations at home.
Express News Service
Maggi fried with bhurji, caramelised onion and sausages may be Indrajit Ghosh’s go-to meal for a midnight craving, but he appreciates a good biryani. This global head, marketing communication and design, Rebel Foods which handles Behrouz Biryani among others is now planning to take the business a notch higher with experiential services. “Every brand needs to push the envelope to create customer journeys that are unique,” he says. One of the first such services is the Mehfil-e-Behrouz a special dining out substitute for celebrations at home.
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Ad created in association with Tilt Brand Solutions and features a newly-wed couple celebrating with the children of an orphanage.
Behrouz Biryani - an Indian homegrown biryani brand, launched its national ad campaign today. Crafted by TILT Brand Solutions, the film takes you through the journey of two people who make their new beginning even more special by celebrating with Behrouz Biryani.
The campaign shifts focus on Behrouz Biryaniâs narrative as - The Royal Biryani that makes every occasion special from â âSecret Biryani recipe crafted 2,000 years agoâ.
Indrajit Ghosh, Global Head of Design & Communication, Rebel Foods says, âBiryani is not just-another dish in India. It evokes emotions and holds a special place in everyoneâs lives. With this latest campaign, our efforts have been focused on making Behrouz Biryani the go-to brand for making any occasion, special through the royal taste and special offerings we have. The lock down has
Behrouz Biryani launches The Royal Biryani ad campaign adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
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Indrajit Ghosh, the brandâs global head â marketing communication and design, talks about the ideation of the ad and the demand for biryani in lockdown.
Cloud kitchen restaurant company Rebel Foods is out with a new campaign for Behrouz Biryani. Conceptualised by Tilt Brand Solutions, the campaign moves Behrouzâs narrative from a âSecret Biryani recipe crafted 2,000 years ago in an estranged kingdom of Behrouzâ to âThe Royal Biryani that makes an occasion/moment specialâ.
The 45-second-long film features a newly married couple, who decide to celebrate the new beginnings in an orphanage, serving biryani to the kids.