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The Fashion Design Council of India (FDCI) has scheduled the second, digital edition of the India Couture Week 2021from August 25-29, this year embracing the need for innovation.
The 14
th edition of the event will witness the country s top couturiers, present their fashion films, displaying their mastery over compelling storytelling, at a time when it has become the most influential means of communication.
This edition of the five-day fashion event will be streamed on all the FDCI s digital platforms - Instagram, Facebook, Twitter, YouTube and FDCI website, with a preset show schedule.
This is the second year when the annual event will be held in a digital format considering the pandemic. Last year, the first ever digital India Couture week 2020 was held in September.
How green are digital fashion shows?
Moschino pushed the envelope at the Milan Fashion Week, held September-end, by sending puppets wearing its spring/summer collection down a miniature runway.
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Aarushi Kilawat isn’t sure what she’s feeling. Three weeks from now, she will be presenting her women’s collection, for the first time, at one of India’s biggest fashion events, the Lakmé Fashion Week (LFW). “Let’s just say I have butterflies in my stomach, laughs the designer, 25, as she gives the final touches to the eight ensembles she has created under The Loom Art brand while cooped up in her Jaipur home owing to the pandemic.
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