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India should take the cue from Australia and France in making Google, Facebook pay for news
The Australian lawmakers’ landmark decision to make Google and Facebook pay for news content could balance the scales for publishers and pave the way for a global alliance among news organisations and policymakers. For too long, big tech companies have flourished and made billions of dollars by freely sharing news and research articles to their online users created by publishers who spend millions to generate them. This has created huge imbalances in the market wherein Google and Facebook walk away with all the advertisement revenue and the media organisations that create the content are left with practically nothing. Credible media companies spend money to hire journalists who generate content. Google and Facebook ride piggyback on this and make money by generating advertisements against this content. What’s worse, they also act as gatekeepers by consistently tweaking
The Indian Newspaper Society (INS), an association of the country's biggest newspapers, has urged global search engine Google to hike the publisher's share of its advertisement revenue to 85 percent for carrying their content online, joining an intensifying international face-off with the media houses.
The Indian Newspaper Society (INS) asked Google to compensate Indian newspapers for using their content and insisted that the global search giant increase the publisher share of advertising revenue to 85 per cent.
Indian Newspaper Society Asks Google to Pay Newspapers for Using Their Content
INS president demanded that Google should pay for news generated by the newspapers which employ thousands of journalists on the ground for gathering and verifying information.
Representative image. Photo: Reuters/Amit Dave
Tech26/Feb/2021
New Delhi: The Indian Newspaper Society (INS) on Thursday asked Google to compensate Indian newspapers for using their content and insisted that the global search giant increase the publisher share of advertising revenue to 85%.
In a letter to Google, INS president L. Adimoolam said publishers are also facing a very opaque advertising system, as they are unable to get details of Google’s advertising value chain.