Ed Brennen Because Isaiah Langa â20 studies finance in the Manning School of Business and has been investing on his own for several years, he occasionally receives a text message from a friend or relative seeking advice on a stock pick.
When shares of video game retailer GameStop skyrocketed by more than 2,000% in January, fueled by an online Reddit community of amateur âretailâ investors trading on the popular Robinhood platform, Langaâs phone lit up.   Â
âOne day I got five texts from different people asking me about GameStop,â says Langa, a native of Dracut, Massachusetts, who is completing his Master of Science in Finance this semester after earning his bachelorâs degree in business administration last spring. âIt was interesting to see how many people were involved who werenât typically investors.â
Hyderabad: The research by the Marketing Department of the Indian School of Business (ISB) has been ranked #1 in Asia and #44 globally in American Marketing Association (AMA) 2020 DocSIG research productivity rankings. AMA DocSIG has recently ranked
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BLOOMINGTON, Ind. - In Lily Tomlin s classic SNL comedy sketch, her telephone operator Ernestine famously delivers the punchline, We don t care. We don t have to. We re the Phone Company. But new research finds that satisfied customers mean increased profits even for public utilities that don t face competition.
Little is known about effect of customer satisfaction at utilities. As a result, utility managers are often unsure how much to invest in customer service - if anything at all. The issue also is of interest to regulators responsible for protecting consumers.
The study, in the
Journal of Marketing Research, has important implications for both managers and regulators. Customer satisfaction predicts profits at utilities in spite of the fact that customers don t have an option to switch if they are unhappy. It shows how keeping customers happy lowers operating costs and ultimately saves utilities money.
Caption: “If you’re the kind of person who bought something that really didn’t resonate with the market, say, coffee-flavored Coca-Cola, then that also means you’re more likely to buy a type of toothpaste or laundry detergent that fails to resonate with the market,” MIT professor Catherine Tucker says. Credits: Illustration: Christine Daniloff/MIT Terms of Use: Images for download on the MIT News office website are made available to non-commercial entities, press and the general public under a Creative Commons Attribution Non-Commercial No Derivatives license. You may not alter the images provided, other than to crop them to size. A credit line must be used when reproducing images; if one is not provided
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When it comes to introducing new products to the market, crowdfunding has become a hugely popular way for sellers to attract customers.
A new study from the UBC Sauder School of Business shows that people will pay far more for social good items when they re crowdfunded.
Hundreds of thousands of start-ups have successfully pitched their offerings to millions of prospective buyers on sites like Kickstarter and Indiegogo; in fact, according to data from the Pew Research Center, by 2016, 25 per cent of Americans had contributed to a crowdfunded project.
But according to a new study from the UBC Sauder School of Business, crowdfunding not only draws attention to new ventures: it can influence what people buy and how much they ll pay in particular, for items that offer an element of social good.