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I Heart Wines sells over 31 million bottles in 2020

08 March 2021 By db staff Over 31 million bottles of I Heart Wines were sold last year, with the wine brand doubling its international sales and increasing its UK presence. The brand, which is owned by Freixenet Copestic, sold over 23m bottles in the UK last year, with a retail sales value surpassing £100m. Having launched in the market in 2011, the brand is now worth some £116m and is growing at a rate of 22% year-on-year. The portfolio comprises the I Heart Pinot Grigio, Sauvignon Blanc, Sauvignon Blanc – Marlborough, Chardonnay, Riesling, Rosé, Mediterranean Rosé, Merlot, Cabernet Sauvignon, Shiraz, Pinot Noir, Malbec, Malbec – Argentina and Rioja as well as sparkling wines I Heart Prosecco, Prosecco Rosé, Italian Sparkling Rosé, Cava, Asti and Champagne. The range also includes an I Heart Gin and an I Heart Pink Gin.

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