Vijayshri Packaging ably absorbs the shock of 12 months In a quick conversation with Noel D’Cunha, Pritesh Jain of Vijayshri Packaging reveals how infrastructural investments done in 2016 lay a foundation to tackle the challenging months of 2020 Jain: The price hike has been ruthless and easily the most aggressive I have seen in my 30-year career
Noel D’Cunha (NMD): Last month, the Indore Master Printers Association (IMPA) printed a booklet,
Fact N Figures which highlighted the impact of raw materials price hike. What is the latest on the price front?
Pritesh Jain (PJ): The price hike has been ruthless and easily the most aggressive I have seen in my 30-year career. The shortage of pulp and waste paper created this situation worldwide. The prices are currently inflated around 30-50% in different variants as compared to November 2020. However, the prices for UV varnishes, adhesives and other chemi
Print associations rally as price hike causes strife With paper prices on the rise, and the availability of paper and board becoming increasing scarce, there is a growing concern about the survival of print.
Swadesh Sharma, president of the Indore Master Printers Association, said, “We, the printers, are facing an uncertain market behaviour regarding the pricing of raw materials. This started in October 2020. Today, not only the price but even the availability of paper and board is a huge challenge.”
Sharma added, “Most of us have regular orders from our clients, and they are dependent on us for their packaging needs. Now, if we can’t supply, then the dispatch of the big brands will fail. As a result, we will lose our long-term contracts, plus future orders.”
Print associations rally as price hike causes strife With paper prices on the rise, and the availability of paper and board becoming increasing scarce, there is a growing concern about the survival of print.
Swadesh Sharma, president of the Indore Master Printers Association, said, “We, the printers, are facing an uncertain market behaviour regarding the pricing of raw materials. This started in October 2020. Today, not only the price but even the availability of paper and board is a huge challenge.”
Sharma added, “Most of us have regular orders from our clients, and they are dependent on us for their packaging needs. Now, if we can’t supply, then the dispatch of the big brands will fail. As a result, we will lose our long-term contracts, plus future orders.”