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Marketplace Strategy Partners With Downstream Impact To Bolster Its Proprietary Technology Offering
Marketplace Strategy announces partnership to bolster its proprietary technology, MPS Insights, powered by Downstream
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Amazon Advertising partner, announces its proprietary technology, MPS Insights, now includes Downstream technology.
Downstream Impact, a member of the Amazon Marketplace Developer Council, partnered with MPS in 2020. Since then, MPS has worked with Downstream to fine-tune the data, insights and automation available to its clients. Now, with the support of Downstream s capabilities, MPS Insights exclusively services clients with best-in-class technology.
Downstream was recently acquired by Jungle Scout, the leading all-in-one platform for selling on Amazon.
Seattle startup Downstream, which helps brands with their Amazon ads, acquired by Jungle Scout
March 4, 2021 at 10:11 am
Downstream co-founders Salim Hamed (left, CTO) and Connor Folley (CEO). (Downstream Photo)
Jungle Scout raised $110 million and today announced the acquisition of Downstream, a Seattle startup that helps brands with their Amazon advertising strategies. Terms of the deal were not disclosed. Downstream will add its 11-person team to Jungle Scout, a 200-person Austin-based company that offers a suite of tools for Amazon sellers.
Downstream is among a group of startups building software that helps vendors, sellers and agencies manage marketing investments on Amazon, which has seen advertising spend on its e-commerce site skyrocket in recent years along with growth of its third-party seller arm.
Jungle Scout raises $110M, acquires Downstream Impact to help 3rd parties sell on marketplaces like Amazon
There has been a rapid proliferation of roll-up companies armed with wallets full of money to consolidate promising smaller merchants that sell on Amazon and other marketplaces, the idea being to create economies of scale to help them sell more effectively and grow. Today, a company that is somewhat doing the opposite building tools to help Amazon sellers work better on their own is announcing significant funding to keep growing its business.
Jungle Scout, an Austin-based company that builds tools covering services like search and market analytics, inventory management and sales intelligence for companies selling on Amazon, has raised $110 million in equity that it is using in part to make an acquisition Downstream Impact, a specialist in Amazon advertising founded by two ex-Amazon execs who did early work on Amazon’s in-house advertising efforts and in part to conti