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Avoiding shiny object syndrome: Technology that works for you

In the above session from Connect Now, Katie Kossev of The Kossev Group and David Marine of Coldwell Banker discuss how to be discerning in a sea of competing tech offerings and software platforms, and how to measure whether technology is growing your brand. Included in this session: Whether you still need tech in a hot market like we are experiencing now How to tell whether tech will help you gain more listings How to determine your specific technology needs

The Done for you tools broker/owners need to offer agents

In the above session from Connect Now, David Caveness of Carpenter REALTORS and Kim Koraca of Constellation1 discuss how the current fluid state of the industry doesn’t mean anyone should back down on social media marketing. Included in this session: How marketing brokerage and agents’ personal brands is more important now than in the last 50 years Easy, low cost tools brokers and owners can offer to strengthen their brand and delight agents

5 People To Watch At Realtor com As the Company Plots Its Next Move

David Doctorow at Inman Connect Now The promotions reflected a continued shift in business strategy for realtor.com. In 2019, realtor.com began outright replacing its traditional lead generation platform with the lead referral service from Opcity in some markets, where agents pay the company a portion of their commission when they close a warm lead, rather than pay upfront for impressions. In response to the housing market’s hit at the beginning of the pandemic, realtor.com gave agents significant billing reductions for its agent advertising platform in March and April. In May, Move announced layoffs, partially due to COVID-19 but also part of a larger realtor.com restructuring.

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