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WATCH: If consumers lose, agents lose

Clelia Peters is hosting the first of a three-part series on disruptions in real estate finance and will dive in with leaders in the emerging transaction facilitation space. Shaival Shah, CEO & co-founder of Ribbon, and Tim Heyl, CEO & founder of Homeward, will join her to discuss how these tools were born, what they mean for consumers, and how agents can add these profitable tools to their toolboxes right now. If these concepts are new or confusing to you, this is the conversation you’ll most want to hear. Watch the clip above for a glimpse of the conversation. Show Comments

May Motivation: Your Real Estate Business Is Now Up For Renewal

Can you believe it’s May? I love it. This week, we announced that But May is synonymous with new beginnings, sunshine, warmth and renewal. (Also: flowers and tacos.)   While the market continues its sustained insanity, I’ve been having conversations with many of you who are looking upstream to our next industry shifts: the continued opening of the country, a vaccinated majority, seasonal consumer optimism, and for some, spring business cleaning and refreshing.  So, while listings are selling themselves, we all know that change is coming. We’ll be ready will you?  Set your intentions now What has changed in your business? What will be the new rules of real estate marketing? Technology? Is there a new business model you are considering? Are you looking to rebrand? Do you need fresh ideas to capture new sellers or buyers with social video or Instagram? How do you influence in such a digital new world? 

Is It Time To Stop Writing Buyer Love Letters?

Buyer love letters can be fraught with fair housing violations, but should the practice be banned entirely? Because these letters are currently legal, banning them doesn’t appear to be an option but educating yourself on the type of information to include is.  Inman Connect A number of speakers at Connect Now were adamant that agents should stop writing “buyer love letters” to the sellers because these letters often violate fair housing laws. They also advised listing agents to avoid presenting any of these letters to their sellers. I disagree with both positions. First and foremost, even though love letters pose a concern for fair housing, there’s nothing illegal about a buyer writing a personal letter to the seller. Furthermore, buyer love letters haven’t been a concern for the federal fair housing testers. 

How a focus on community can boost your business

In this heartfelt session from Connect Now, Renee Funk of The Funk Collection, Jim McKinnies of McKinnies Realty and Abby Waltz of Homes For Heroes explore the importance of community advocacy and services to local organizations in building trust, the most important driver of a strong referral network. Homes For Heroes’ mission is to provide extraordinary savings to heroes firefighters, EMS, law enforcement, military, healthcare professionals, and teachers who provide extraordinary services to the United States and its communities every day. Since 2009, they have helped over 44,000 heroes save more than $76 million on real estate transactions and they are the largest nationwide network of affiliate real estate, mortgage, and local business specialists committed to providing easy ways for community heroes to save on a home.

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