Last modified on Mon 26 Apr 2021 11.21 EDT
If, once upon a time, going to the dentists was routine at best, your local dental practice is on the way to becoming something of a destination. At the same time, previously unglamorous dental products such as toothpaste, toothbrushes and mouthwash are more likely to be deemed worthy of a bathroom shelfie posted to Instagram. Teeth â and the right products and treatments for them â are now part of the self-care beauty boom.
A waterflosser, by Spotlight.
Thereâs even been a rebranding of the sector. The dental aisle in your local chemist could soon be renamed âoralcareâ. A recent article in Business of Fashion used this term and estimated that US consumers spent $9bn on oralcare in 2020. Cassandra Grey, the founder of beauty website Violet Grey, went as far as to say: âTeeth have become the new boob job.â Sales of oralcare on the site increased by 33% in 2020.
If, once upon a time, going to the dentists was routine at best, your local dental practice is on the way to becoming something of a destination. At the same time, previously unglamorous dental products such as toothpaste, toothbrushes and mouthwash are more likely to be deemed worthy of a bathroom shelfie posted to Instagram. Teeth – and the right products and treatments for them – are now part of the self-care beauty boom. There’s even been a.
Colgate-Palmolive Introduces CO. by Colgate – A New Approach To Oral Health
For spring 2021, as we begin to make our way out of this pandemic, Colgate is introducing a game changing approach to conventional oral care. Created at the core for Gen-Z and rooted in self-care and self-expression this new lineup combines efficacy, style, practicality, and functionality when it comes to dental health.
CO. by Colgate is an oral care collection that transforms the simple act of brushing your teeth into a ritual for feeling good.
The product line is now available exclusively at
Ulta Beauty (
), and
CO.Colgate.com. These products speak to a generation in search of brands that represent their values and complement their lifestyles. It encourages everyone to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.
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NEW YORK, March 15, 2021 /PRNewswire/ Today, Colgate-Palmolive introduces a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. The collection was born from the powerful belief that a smile is at the heart of feeling beautiful and confident. CO. by Colgate encourages all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.
CO. by Colgate Campaign Video
CO. by Colgate - Cassandra using SuperNova