Co-op axes plastic packaging from own-brand Easter eggs Print
8th February 2021
Co-op is removing the plastic packaging from its Easter eggs, as part of its commitment to cut unnecessary plastic from its own-brand ranges.
The retailer is cutting the use of plastic inner packaging and windows for all five of its hollow Fairtrade Easter eggs, which will remove more than 14 tonnes of plastic.
Iain Ferguson, environment manager at Co-op, said: “Easter egg packaging is renowned for its excessive use of unnecessary plastic, whether to protect the chocolate or to display the design of the confectionery.
“Our teams have worked incredibly hard to deliver a new solution that ensures the egg is still protected whilst allowing our customers to see all the aspects of the eggs and their stunning designs. This is a really positive step within the packaging industry, especially for seasonal Easter lines.”