Yellow stunner
After a fiery red, Hublot has once again worked its magic with coloured high-tech ceramic.
Radiant and optimistic, the new Yellow Magic matches Pantone s Colour of the Year 2021, named Illuminating.
It was previously thought impossible to make ceramic in such a vivid hue but the Swiss watchmaker has reproduced the cheerful colour for the standout Big Bang Unico Yellow Magic watch.
Hublot s metallurgy and materials laboratory and its research and development department are behind the innovative material, which is harder than traditional ceramics and also available in blue, beige and green.
It took four years to find the perfect balance of temperature and pressure that enables the ceramic to be sintered without burning the pigments. Besides retaining the pigments properties and the colourimetry, the process increases the wear resistance of the ceramic.
Hublot
Real innovation is a rarity in the watch world. Every spring the big brands announce their new “novelties” for the year, and every year the casual observer might wonder where the novelty is. A thinner case size here; an added date window there. That s often the headline news. One of last year’s most talked-about launches was Rolex’s Submariner, a watch that’s been available since 1953. The biggest cosmetic difference between the 2020 version and its previous iteration was a 1mm bigger case. Fair enough: Rolex s brand equity is unimpeachable. It s fair to say it probably knows what it s doing.
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