How much should I discount my game? by Ryan Sumo on 01/25/21 10:00:00 am The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
A perennial question for any game developer is how much they should discount their game during a sale. They must weigh the balance between increasing the number of units sold and possibly devaluing their product and “leaving money on the table”. It’s something that I’ve been thinking about a lot lately as we are about to launch version 1 of Academia : School Simulator. Given that the proper launch of a game is one of the few times Steam gives a real boost to visibility, choosing the wrong discount could make a very big difference in revenue.