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Published June 9, 2021
Andrew Hutchinson
Content and Social Media Manager
Music is a key part of the TikTok experience, with many of the platform s viral trends coming in response to songs and audio clips, which users then remix, re-purpose and reimagine in their own creative ways.
And according to TikTok s latest research report, audio is also a key component of brand promotions, with TikTok users being more receptive to sound elements within ads than they are on other platforms.
As explained by TikTok: We knew that the fundamental nature of audio on TikTok was helping to drive our record-high engagement rates. But we wanted to understand why. So we partnered with Kantar to learn more about the impact of sound on digital advertising.
Η Μενδώνη στην έκθεση για τη ζωή και το έργο του Θεοδωράκη: Ο Μίκης συνδέει όλους τους Ελληνες | ΠΟΛΙΤΙΣΜΟΣ iefimerida.gr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iefimerida.gr Daily Mail and Mail on Sunday newspapers.