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Here’s something for the carnivorous gluttons in the Benzinga audience:
Wendys Co (NASDAQ: WEN) is celebrating National Hamburger Month with the introduction of its Bourbon Bacon Cheeseburger.
What Happened: This new culinary offering expands on Wendy’s bacon cheeseburger with the addition of a proprietary bourbon bacon sauce. According to the restaurant chain, this is the latest in its efforts to build on established favorites. Following the success of our Pretzel Bacon Pub Cheeseburger and Jalapeno Popper Chicken Sandwiches on the Made to Crave platform, we wanted to go back to our roots and give our fans more of what they re always craving: a quality, juicy bacon cheeseburger, said Carl Loredo, chief marketing officer for the Wendy s Company. Wendy s is always looking ahead to the next big thing and this burger pays homage to two classic American icons cheeseburgers and bourbon.