CHOOSING the right estate agent to market and sell your home is arguably as important as choosing your next property when you consider the financial and personal implications of moving. However, as excellent service and results are talked about, personal references and referrals win hands-down as a differentiator – and within the central belt of Scotland, the name on many happy sellers’ lips is Halliday Homes, which opened in Bridge of Allan six years ago and has more recently established a second branch in Linlithgow. We asked founder and managing director Austin Halliday how the award-winning independent firm’s expansion and success has been affected by the COVID pandemic – and why service remains the crucial driver in the current buoyant market.