Vinexpo America to host free strategy webinar 4th June, 2021 by Melita Kiely
Trade show Vinexpo America and the Wine Business Institute at Sonoma State University will explore brand strategies for wine and spirits in the US during a free webinar later this month.
Vinexpo America will host the free webinar on 17 June 2021
The ‘Moving Beyond Survival: A Preview of the Growth Strategies for Wine and Spirits Brands in the US Market in 2022’ webinar will take place at 5pm UTC (12pm EST/ 9am PST) on 17 June.
A panel of industry experts will discuss their views on what 2022 could look like for the wine and spirits value chain.
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Campari Group Launches The RARE Division For The Super Premium And Above Spirits Route-To-Market
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NEW YORK In concert with Campari Group’s goal to establish world-class Spirits Brands, the world’s sixth leading spirits company announces the launch of the RARE division. Operating from New York City, this sector will focus on Campari Group’s super-premium and above offering through a new, dedicated interior department. This incubator division, as an agile alternative brand equity building laboratory, will be led by Julka Villa, who will retain her role as Global Strategic Marketing Spirits Managing Director, and will operate distinct from Campari America under the direct aegis of the Group CMO. The RARE division will pilot across an ensemble of brands including Champagne, Cognac, Rum, Bourbon, Single Malt Scotch, and White Spirits.