How we’d describe us:
Classic Beverage of Southern California is a family-owned company founded by Joe Sanchez III in 1986. Joe had a vision to build a successful company that would not only help to shape his community but would also provide great jobs so that people could support themselves and their families. Our team is what makes Classic Beverage of Southern California an industry leader. Our work environment is fast paced, exciting, and team oriented with ample opportunities for professional growth.
The Rest:
The primary objective of the position is to drive Spirits distribution and volume in assigned territory to achieve Monthly Business Objectives.
Group image of 2021 AAPI Drinks Innovators. Composition courtesy of Larry Lee.
The overwhelmingly white image of alcohol culture eclipses the work of Asian Americans and Pacific Islanders whose influence rings through all three tiers of the system.
We have our stars: The recently retired Annette Alvarez-Peters, who moved markets from the helm of a $2 billion wine program at Costco; Alpana Singh, the youngest American woman and only South Asian to achieve the rank of Master Sommelier (which she renounced in 2020 in light of sexual harassment allegations in the organization); and Hae Un Lee, who in 1981 opened a small liquor shop in Las Vegas and grew it into the largest alcohol retailer in Nevada Lee’s Discount Liquor.
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