BPG Dubai is Wipro Yardley s new media strategist in the Middle East Filed on May 25, 2021
Wipro Yardley FZE, the Middle East arm of the consumer products business and a significant player in personal care and home care consumer product segments in the region, has appointed BPG Dubai to lead media planning and buying for its Middle East brand campaigns. Wipro products have a large consumer base across Arab and Asian communities in the region, and navigating this complex space has always been a challenge and an opportunity for growth. The company also has ambitious expansion plans that required an agile, innovative and disruptive partner such as BPG.
Dubai-based BPG sees revenue from top clients grow 31% in Q1 2021 gulfnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gulfnews.com Daily Mail and Mail on Sunday newspapers.