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Standby Productions behind online event content for YKK

by Alistair Hardaker The regional division of the world s largest zipper manufacturer, YKK Europe, has appointed Manchester-based video production company Standby Productions and creative digital agency Persona Studio as content creators for its virtual stand at landmark sports trade show, ISPO Munich. This year, YKK Europe’s virtual stand showcased its latest collection via a purpose built microsite which allowed attendees to view the entire collection close up and in 360-degrees.  Simon Owen, managing director at Standby Productions, said: “We enjoyed working with YKK on creating a full digital customer experience that pushed the boundaries and offered so much more than a video reel on a stand. ISPO Munich is a really impressive show to be part of and we’re hopeful we can continue to work on large scale digital and video stands in the future.”

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