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QUEZON CITY, March 14 With the decades-old problems our coconut farmers, industry stakeholders, and the industry have been facing, the Department of Agriculture-Philippine Coconut Authority (DA-PCA) has embarked on a transformation journey to become a more efficient and credible organization that is responsive and proactive to the needs and issues confronting the coconut industry. DA-PCA Administrator Benjamin R. Madrigal, Jr. Photo from DA-PCA In pursuit of organizational transformation, the DA-PCA enrolled under the Performance Governance System (PGS), the Institute for Solidarity in Asia’s (ISA) platform for designing, executing, monitoring, and sustaining strategy for the attainment of genuine and lasting reforms. The ISA’s PGS is recognized as the Philippine adaptation of the Harvard’s “Balanced Scorecard” framework, which is designed to help organizations execute transformation initiatives.

Haroun al rashi jajiLeo gonzalesBenjaminr madrigal jrChristian peter emmanuel zaensOrganizational developmentGovernance commissionDepartment of agricultureCommunications technologyInstitute for solidarityPhilippine coconut authorityArmed forces of the philippinesOffice for strategicAgriculture philippine coconut authorityPerformance governance systemInitiation stageStrategy map