13th April 2021
Diageoâs gin brand Gordonâs has launched its new alcohol-free alternative in a mixed ready-to-drink (RTD) can. The RTD format is now available in Sainsburyâs and wholesale, with roll out across wider off-trade outlets throughout 2021.
This new format follows the launch of Gordonâs 0.0% in December 2020, which was the leading brand within no and low spirits in terms of value sales in January this year. With the low and no alcohol RTD category currently experiencing growth of 30%, the Gordon’s 0.0% Alcohol Free Spirit & Tonic premixed can (RRP: £1.60 for 250ml can, or £5.50 for 4 pack) is expected to prove popular within the convenience and summer occasions.