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Domestic strawberry supplies catching up with better weather
Like many commodities in California, strawberries have been contending with recent weather events.
“Weather has played a significant role in this year’s domestic strawberry season,” says Alan Ediger, vice-president of sales for California Giant Berry Farms in Watsonville, CA. “Southern California strawberry growing areas began their season on time (January). However they experienced several weather events including severe rain, hail and high winds of which caused significant setbacks to the harvest.”
California Giant Berry Farms anticipates a large haul of fruit to come on by the first of June.
Currently, there are two primary growing regions producing the fresh supply of strawberries in California. Santa Maria is seeing peak supplies and will continue with high volumes of good-quality berries for the next three to four weeks. Meanwhile growers in Watsonville and Salinas are having a hard time building momen
California weather brings tight strawberry supplies this Valentineâs Day
Valentineâs Day is just around the corner and that means that consumers are looking for strawberries. âValentineâs Day presents a great opportunity to create recipe displays and merchandise with complimentary items such as chocolate dipping kits, sparkling cider or champagne, and flowersâ says Kyla Oberman of California Giant Berry Farms. âIt is a natural promotional opportunity for fresh strawberries,â adds Alan Ediger, Vice President of Sales at California Giant Berry Farms. âHistorically, itâs been one of the most promoted holidays during the year for strawberries.â
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Tight supplies this Valentineâs Day