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Updated: MHRA forecasts a steady recovery this summer for the tourism sector
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As Malta’s tourism industry counts the days to its planned reopening in June, operators are reporting a hesitant wait-and-see approach towards booking from prospective visitors.
“The interest to travel is high, but people have taken the wait-and-see approach, waiting for when it is truly safe to travel,” said Iain Tonna, president of the Federated Association of Travel and Tourism Agents.
Tourism Minister Clayton Bartolo said the first tourists to come to Malta will be from Europe, particularly from the UK, the island’s largest tourism market.
Currently, the UK is still on the ‘red list’, which means travel from there is banned except for Maltese nationals and residents.
Sun-starved British travellers have started to book holidays in Malta – but not until 2022, according to travel experts.
The UK is traditionally the biggest driver of tourism on the island, accounting for one in seven people who arrived at the airport before the pandemic brought holidays to a halt just over a year ago.
So when British Prime Minister Boris Johnson recently announced a decision on easing international travel restrictions by mid-May, there was a glimmer of hope for a much-needed tourism boost.
Britain’s largest holiday company, TUI, saw a 500 per cent surge in summer bookings and Greece and Cyprus also reported an increase. But this wasn’t the case for Malta.
Miguela Xuereb
The tourism business section within the Malta Chamber welcomed the ministry’s long-term strategy for the sector.
In a statement, the chamber said that last year the tourism business section met with the Tourism Minister as well as representatives within the ministry and the Malta Tourism Authority. During the meeting, the Malta Chamber put forward its recommendations to the ministry.
The ministry welcomed the recommendations made by the chamber through the launch of its strategy, the Malta Chamber said referring to the Malta Tourism Strategy 2021-2030 Recover, Rethink & Revitalise.
“The strategy aligns with the wider beliefs of The Malta Chamber that do not just include sustainability and a quality experience, but also prioritises the importance of integrating The EU Green Deal and the EU Digital Strategy.”
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