Source: Facebook
COVID dramatically changed attitudes towards working from home. Many companies are saying they will never return to working in the office full-time and will have more employees choosing to work remotely. The global pandemic also resulted in a surge in online shopping.
Both of these outcomes, while bringing advantages, also create challenges, particularly around how to connect and engage with employees and customers.
One way some companies are rising to this challenge is through brand storytelling.
They understand the power of having a strong brand and how stories can create a powerful emotional connection to their brand or their product.
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To successfully leverage the Sydney Mardi Gras authenticity is key
Rather than face accusations of rainbow-washing or chasing the pink dollar , Kaimera chief strategy officer Stewart Gurney suggests brands go beyond the superficial when engaging the LGBTQI+ community.
March 4, 2021 4:15
by STEWART GURNEY
I love Sydney Mardi Gras. It provides a unique opportunity for brands and advertisers to not only connect with a specific community, but also outwardly demonstrate their support for diversity and foster a sense of workforce pride and inclusion. TikTok, Salesforce, SBS, Woolworths, Archie Rose and even P&G are just some of the brands who are gearing up for this year’s celebrations.
Mardi Gras 2021: How brands are showing their support
The annual festival is a celebration of diversity and brands can play an important role in showing their support in the wider community
In 2020, political division and instability shocked the world. It came in a year with protests and a new movement for racial equality, all while the world grappled with the coronavirus pandemic.
The events of last year have thrown the role of brands into sharp relief as many people looked to them for their support and leadership on these health, social, racial and progressive crises.
In this climate of heightened awareness, Mardi Gras stands out as both a celebration and a reminder of the importance of progressive movements. In 2021 and beyond social and political change will continue and perhaps Mardi Gras is the example of celebrating tolerance and diversity in these times.
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Today’s world of whisky is a complex one, with the spirit’s explosion in popularity bringing to light several different characters, from the simple drinker to the collector, the investor and the dreaded “whisky flipper”.
Wind the clock back 10 to 15 years, when things were less complicated. Sure, people collected whisky, drank whisky and invested in whisky, but these were simpler pursuits, and the hobby was significantly less mainstream. Japanese whiskies were still relatively unknown, new whisky releases didn’t cause websites to crash due to excessive traffic (or road blockages due to actual traffic), and overpriced, over-marketed and often immature whiskies were nowhere near as prevalent.
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