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Artist-Focused Haircare Campaigns : #ShineDifferent Campaign

Revlon s #ShineDifferent campaign highlights the brand s Creme of Nature with Argan Oil From Morocco collection and influential figures associated with the campaign. Its original formula has been repackaged in a modern design to showcase the brand s evolution. The campaign highlights individuals across various platforms who are celebrated within their community. One notable featured individual is visual artist Erica Chisolm who painted a #ShineDIfferent mural. The mural serves as a tribute to the dynamic women featured throughout the campaign. Other artists include jazz musician Ashley Keiko, marine researcher Alannah Vellacott, harpist Madison Calley, yoga influencer Faith Hunter, and beauty entrepreneur Melissa Hibbert. In addition, the campaign will include a series of viral videos showcasing each community influencer s personal journey as a creator.

Roll Call! Creme of Nature s Legacy of Leadership $100,000 Scholarship Program is Now

Press release content from Globe Newswire. The AP news staff was not involved in its creation. Roll Call! Creme of Nature’s Legacy of Leadership $100,000 Scholarship Program is Now . Creme of NatureJanuary 28, 2021 GMT CHICAGO, Jan. 28, 2021 (GLOBE NEWSWIRE) Creme of Nature today announced the launch of its multi-tiered “Legacy to Leadership” Scholarship Fund for HBCU students. Beginning this year, students currently enrolled at an HBCU will compete for $100,000 in scholarships. The Fund will be administered by the United Negro College Fund (UNCF). For more than 100 years, HBCU institutions have served as cultural and business incubators for thousands of Black students to cultivate their legacy brands. Creme of Nature is deeply familiar with the notion of legacy as one of the first mainstream haircare lines dedicated to creating products for Black hair. That was 40 years ago. Since then, Creme of Nature has become a staple for generations of families as grandmothers, mot

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