em Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions, /em by Michael Moss
Around the corner from where I live in small-town Virginia is a Kroger s grocery store. According to its website, the store sells 20 flavors of Lay s potato chips: classic, wavy, wavy ranch, baked, barbecue, sour cream and onion, salt and vinegar, lightly salted, cheddar and sour cream, limon-flavored, honey barbecue, sweet southern heat, dill pickle, flamin hot, flamin hot and dill pickle, cheddar jalapeno, jalapeno ranch, lime and jalapeno, kettle-cooked, and kettle-cooked mesquite barbecue.
In
Hooked
: Food, Free Will, and How the Food Giants Exploit Our Addictions,investigative reporter Michael Moss explains why a major food corporation Lay s is owned by PepsiCo would produce such an over-the-top number of versions of potato chips. We are prone to what food scientists called sensory-specific satiety, feeling full when we take in a lot of the same taste, smell, or flavor. C
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