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Apple Fellow Phil Schiller took the stand for the second day in a row in the
Epic Games v. Apple trial, revealing details ranging from data collection to an influencer program for Apple Arcade.
Credit: Apple
During his testimony on Tuesday, Schiller was asked by Epic s lawyers about the kind of information that Apple collects from its users, including data for ad personalization, location tracking, and storage time limits for said information.
For example, Schiller shot down accusations that Apple collects data to track its users, claiming that location services is about geographically relevant applications and not tracking where users are. Epic s lawyers pointed out that users can t stop Apple from collecting this information, but can opt out of getting targeted ads. When asked whether Apple collects a lot of information about its users, Schiller said he didn t agree.
Phil Schiller reveals cost of WWDC, developer plans and more
Apple s former head of marketing testifies in the Epic Games lawsuit, arguing that the company strives to make developers feel satisfied.
By
Mikael Markander
| 10 hours ago
Phil Schiller, Apple s former head of marketing and current Apple Fellow, has taken to the stand to answer questions about the rules of the App Store, as the company s high-profile lawsuit with Epic Games enters its critical phase.
Schiller revealed a number of details about the way Apple deals with its developer partners, as the company attempts to deflect accusations of domineering behaviour.
According to Schiller, 90% of developers are eligible for the App Store Small Business Program, which means they only have to pay a 15% fee on app sales rather than 30%.