linkedin With the seemingly never-ending brouhaha that was 2020, it is safe to say that it wasn’t anyone’s favourite year. People couldn’t move around freely and visit loved ones, restaurants, malls and most definitely, cinema halls. The movie junkies that Indians are known to be, made it even harder for them to stay away from catching new flicks on the big screen. However, they quickly adopted newer alternatives like digital video streaming platforms for times when theatres remained elusive.
Campaign India takes a look at the journey of the cinema industry right from the pandemic to where it stands right now…
INOX signs a Pan-India Advertising Deal with Manyavar adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Synopsis
The deal signals the revival of cinema advertising, which had suffered immensely as the cinema industry had to shut operations for over eight months due to a Covid19 induced lockdown.
Agencies
Already, movies like ‘Master’ have brought many audiences to cinema screens, which has led to an increase in brands’ interest in cinema advertising.
MUMBAI: INOX Leisure, India’s second largest multiplex chain, has signed a pan-India cinema advertising deal with the celebration wear brand Manyavar.
The deal signals the revival of cinema advertising, which had suffered immensely as the cinema industry had to shut operations for over eight months due to a Covid19 induced lockdown.